Brand stewardship for companies that needto look like themselves everywhere
I'm Keith Schmiedlin. For more than twenty years I've designed print, websites and apps, and spent fifteen of them as FedEx's brand ambassador, checking every piece against FedEx's brand guidelines.
Services
Most brands drift because the logo team, the web team and whoever posts on social never look at the same guide. I handle all three, so the brand book is the one everybody actually follows.
Logos, lockups and the guideline books that keep them right when someone else is doing the layout.
Design and redesign of company sites and product catalogs, built so your team can keep them current.
Templates, graphics and a posting plan so every channel uses the same colors, type and voice.
Selected work
Energy, logistics, manufacturing and the arts. Clients whose work has to be right on a truck, a book cover and a website at the same time.
Website
Driver ads
Promo videoBrand, web, app and promotion design for our own company, a scheduled, by-invitation private membership platform that connects riders with their own independent drivers. Live on the App Store and Google Play, with Buckee planning the rest of the trip.
A booklet marking a century of Seneca Resources, from the covers through the timeline spreads.
A brochure for National Fuel and Seneca Resources on the people and processes behind safe natural gas development.
Identities for Centric Alloys, ETC & Associates, Highland Field Services, redBrick creative, LugGo and Young Structural Sales.
Book design for both of Kris Kuksi's books, including Conquest from Rizzoli.
The guide that sets how Seneca's logo, color and type are used across print, field and digital.
The guide giving Highland Field Services a clear, consistent identity across print and digital.
Truck stickers for the Hunters Sharing the Harvest venison donation program, with Seneca Resources as the truck's sponsor.
Creative direction on the photoshoots and promotional material for FedEx Home Delivery, with photography by Tom Cwenar.
A front page redesign and product pages for the burner box parts line.
The identity for Steve Cieslik's messaging and executive communications firm.
An ad for the stud welding equipment and studs of Keystone Fastening and Southern Stud Weld.
The Keystone brochure for its welding studs, fasteners, welding systems and abrasives.
Design work for Keystone's company website.
The logo, home page design and business cards for Russ Auto Care, a locally owned Pittsburgh auto shop.
About
At FedEx I became the brand ambassador, the one who checked everything against the brand guidelines before it went out the door.
That job teaches you how brands actually break. It's rarely the logo. It's the stretched photo on a flyer, the off-color truck decal, the web page someone built from a screenshot. Catching those early is cheaper than fixing them later.
Now I bring the same discipline to companies that don't have a brand department, so they get one without hiring one.
I've done branding and graphic design for more than twenty years, across print, websites and apps, working out of Pittsburgh.
Partners
You work with me directly. When a project calls for executive writing or new technology, I bring in people I trust and keep it all under one plan.
Messaging and executive communications, from company stories to leadership letters. I designed their logo.
Steve Cieslik
Technology and automation, including the systems behind websites and day-to-day workflows.
Justin Barber
Contact
Tell me what you're working on, whether it's one website or a full year of brand, web and social support.
Thanks for reaching out.
Your note is on its way to me, and I'll be in touch soon.
